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Free-to-Play: Making Money From Games You Give Away, by Will Luton
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“ Will’s knowledge of F2P comes from years of building games, as well as writing about and consulting with developers on the model. All the topics covered in this book—economics, gameplay, monetization, analytics and marketing—are important to consider when you’re building an F2P game, and Will covers each with an easy-to-digest style.” —Ian Marsh, co-founder, NimbleBit
Free-to-Play: Making Money From Games You Give Away is an accessible and complete guide to the business model that has revolutionized the videogames industry, creating huge hits, multi-billion-dollar startups and a new deal for players: Play for free, spend on what you like.
Written by respected game designer and consultant Will Luton, Free-to-Play gives you the in-the-trenches insight you need to build, run and make money from games you give away. In it you’ll find:
- Psychology behind player decisions and the motivations to play
- Simple and accessible explanations of the math and economic theories behind F2P, including working examples
- Processes for capturing and using player data to improve your game
- Marketing tips on positioning your game and attracting players
- Plus: A downloadable F2P spreadsheet, articles from the author, a foreword by NimbleBit co-founder Ian Marsh and an interview with Zynga CEO, Mark Pincus.
- Sales Rank: #1188170 in Books
- Published on: 2013-06-16
- Original language: English
- Number of items: 1
- Dimensions: 9.00" h x .45" w x 6.00" l, .66 pounds
- Binding: Paperback
- 216 pages
About the Author
Will Luton is a designer and consultant in free-to-play games, having worked with companies such as SEGA and Channel 4. He has been making games for over ten years, most recently as creative director at the award-winning studio Mobile Pie. He regularly contributes articles to Gamasutra magazine, Develop magazine and GamesIndustry International, has a BA (Hons) in Computer Games Design and in 2011 was awarded a 30 Under 30 by Develop magazine.
Most helpful customer reviews
5 of 5 people found the following review helpful.
Wanna make money with your game? Read this.
By Sam Witteveen
Its hard to find out the tricks of the trade in any profession especially making modern social and mobile games.
While there are lots of books about coding games in various languages and the how tos of various graphics software, there is almost nothing on how to truly make a game which makes money.
The author goes into quite a lot of detail about the techniques, formulas and tricks used to 1 Get users, 2. Keep them returning to your game and 3. Getting them to spend money on IAPs.
If you are someone who has played these types of games, you find yourself recognising the patterns and formulas taught in the book very quickly and getting an overall feel for how they all fit together.
For anyone interested in game monetization, this is a must read.
3 of 3 people found the following review helpful.
Free To Play Is Free Of Hype
By R. Coy
I bought this book in Kindle format thinking that all the 5 star ratings were probably friends of the author but I really hoped to learn some things about the F2P model and how to incorporate it into some mobile games I'm making. I have a few games in the iOS app store already with some F2P features in them but they are only doing average.
This book does deserve 5 stars. It's written very clearly and explains the terms that are commonly used in the industry.
I also really like how it's free of hype. No "get rich quick if you do this one thing in your game" type writing here, and very little fluff. I'm only half way through the book but I've learned enough already to have made the purchase worth while.
I like how the author explains the 4 types of player motivation and then explains the the 4 kinds of in app purchases (IAP) and how they are useful to the different types of players.
I feel like I have a better grasp of how to give players what they want so in return they will give me what I want. :)
3 of 3 people found the following review helpful.
Finally, a book specifically about Free 2 Play games!
By Lidi Giroux
This book covers a wide range of topics from psychology of players, game design techniques, how to measure analytics and most importantly, monetization tricks. In fact, considering the success of games such as Farmville, Candy Crush, Clash of Clans and Temple Run, we're surprised there are so few books about this topic.
It's an excellent book for both the novice and veteran for anyone involved in the Freemium game industry.
For those considering developing a Free 2 Play game, this is an easy introduction to Free2Play games and will get you up and running with industry jargon. If you're like us and already have a Free 2 Play game released, this book covers a wide range of topics with a few tricks and tips that we found useful.
We loved this book so much that we bought a copy for all the Producers here at East Side Games!
Thanks Will!
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