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The Hidden Persuaders, by Vance Packard
PDF Download The Hidden Persuaders, by Vance Packard
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"One of the best books around for demystifying the deliberately mysterious arts of advertising."--Salon
"Fascinating, entertaining and thought-stimulating."--The New York Times Book Review
"A brisk, authoritative and frightening report on how manufacturers, fundraisers and politicians are attempting to turn the American mind into a kind of catatonic dough that will buy, give or vote at their command--The New Yorker
Originally published in 1957 and now back in print to celebrate its fiftieth anniversary, The Hidden Persuaders is Vance Packard’s pioneering and prescient work revealing how advertisers use psychological methods to tap into our unconscious desires in order to "persuade" us to buy the products they are selling.
A classic examination of how our thoughts and feelings are manipulated by business, media and politicians, The Hidden Persuaders was the first book to expose the hidden world of “motivation research,” the psychological technique that advertisers use to probe our minds in order to control our actions as consumers. Through analysis of products, political campaigns and television programs of the 1950s, Packard shows how the insidious manipulation practices that have come to dominate today’s corporate-driven world began. Featuring an introduction by Mark Crispin Miller, The Hidden Persuaders has sold over one million copies, and forever changed the way we look at the world of advertising.
Vance Packard (1914-1996) was an American journalist, social critic, and best-selling author. Among his other books were The Status Seekers, which described American social stratification and behavior, The Waste Makers, which criticizes planned obsolescence, and The Naked Society, about the threats to privacy posed by new technologies.
- Sales Rank: #51033 in Books
- Brand: Brand: Ig Publishing
- Published on: 2007-07-01
- Original language: English
- Number of items: 1
- Dimensions: 8.30" h x .50" w x 5.50" l, .60 pounds
- Binding: Paperback
- 240 pages
- Used Book in Good Condition
Most helpful customer reviews
51 of 55 people found the following review helpful.
The Origins of Motivational Research in the U.S.
By Keidi Obi Awadu (consrast@ix.netcom.com)
THE HIDDEN PERSUADERS by Vance Packard stands as one of the more eye-opening accounts of the development of the motivational sciences in the 20th Century. What is being described by Packard is the evolution of a systematic relationship between merchandisers of America's then-booming manufacturing industries who teemed up with Madison Avenue-style advertising firms, who themselves were backed by a network of behavioral scientists. As described by Packard, this network not only developed novel and creative ways of reaching into the psyche of its intended target audiance to tap into hidden motivations; but in the process of turning us all into more compliant consumers, so shifted the values of the entire society that they changed American society for all time. Today many of us have virtually succumbed our natural "reality" to a phony existance based upon presenting an image of ourselves to our peers that is actually based upon media and market-generated values. Once we understand the process that created this vast consumer culture, with all it's attendant neuroses, we can then begin to fashion for ourselves a strategy for recovering our basic humanity. What is being described in THE HIDDEN PERSUADERS, is the origins of a system to manipulate us out of that humanity.
0 of 0 people found the following review helpful.
Nice communication with seller
By Amazon Customer
Extremely Fast shipping, Item well packaged and as described, Nice communication with seller. Highly Recommended! Will for sure buy again!!! :)
0 of 0 people found the following review helpful.
Five Stars
By DEBBIE G
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